What can we improve and learn from how people use websites?
Take-home message: visitor website behavior is goal-oriented. People who visit websites are usually trying to accomplish something. Your job if you work on a website is to facilitate this. There are some essential questions to ask;
Our Conversion and ROI reporting system lets you see:
a) all your traffic sources and
b) ROI and conversion for defined goals
Normally speaking, traffic sources are external. In other words, you purchase or generate traffic from external 3rd-party sources. You are then interested in which sources generate the most conversion.
Equally important can also be which banners/ pages within your site lead to the most conversion.