Jump to Navigation

Clickstream analysis

The examination of clickstream data to learn about visit behavior. An interactive clickstream is a graphic representation of a clickpath which allows you to retrace visitor click paths and click on the pages that visitors themselves clicked, hence the label 'interactive'. This interactivity includes the referring "page before" when available.

Clickstream or clickpath analysis

A discussion and technical definitions of Clickstream? analysis

Summarized overview

In this article you will find discussion and technical definitions of:

  • Clickstream analysis
  • Interactive clickstream graphing

And information about:

  • What a clickstream will tell you
  • How to use clickstream analysis to improve your site
  • Why analyze clickstreams
  • Questions that clickstream analysis can answer
  • Opentracker clickstream tool
  • Tracking individual clickstreams

What is clickstream analysis?

Clickstreams, also known as clickpaths, are the route that visitors choose when clicking or navigating through a site.

A clickstream is a list of all the pages viewed by a visitor, presented in the order the pages were viewed, also defined as the ‘succession of mouse clicks’ that each visitor makes.

How to Buy Traffic

First part of 3-part series. How to buy traffic with a newsletter purchase.

Executive summary and article navigation

Pt 1: lead generation and how to buy traffic. 3 pt article.

We discuss 3 ways of driving traffic directly to your site, and present our findings.
Part one talks about paid inclusion in newsletters, and ads / banners on tech & marketing sites.

Syndicate content