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using stats

Building Online Community

A How-to Guide: Using webstats to build online community

Build and measure community: Strategies to attract visitors
'Customer loyalty' - getting visitors to return
Target audience behavior: Understand your clients and community
Visualize your website as a store
Learn from traffic patterns
Content management based on traffic statistics

Building (and measuring) a community of visitors to your site

One secret of sites like Facebook, Amazon, ebay, Twitter, and Yahoo is 'customer loyalty', which means a community of returning visitors. These sites have generated trust.

To begin replicating this process for your own site, benchmark your traffic community based on the variables outlined below.

Using Statistics for Website Management

We wrote this article in response to a question about how to get the most out of an Opentracker 4 week trial.

How to get the most out of Opentracker

The question raised an interesting point: the purpose of a website tracking system. The point of using a visitor? tracking and website stats program is to aid in the process of website management and decision-making. A good web metrics program should help you to manage and make decisions on a daily basis.

Q: “So I've added my 4 week trial to our web store pages now how do I get the most out of it? Any help would be greatly appreciated.”

A: To get the most out of your trial, and out of a site statistics and tracking program, you need to ask questions. The answers will provide you with a plan of action for your website management and help you to make decisions. The process of asking and answering questions is valuable and informative.

Web Metrics 101

Introduction to terminology and basic applications of web metrics, web analytics and website statistics.

Executive Summary and Article Navigation

In this article you will find discussion and definitions of:

You will also find information about:

If you are looking for information about how to improve your site with stats, please see our article Making Stats Work For You.

What are they, and why measure them?

There are various terms used to describe the science of recording and interpreting website statistics. Web metrics, web analytics, web stats and site stats are examples. ‘E-metrics’ refers to analysis of electronic businesses.

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