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search terms

Search term analysis

Which search terms perform best?

Search terms or search keywords vary greatly, they bring visitors with different wants and needs. When you promote your site you need to choose search terms or search keywords and categories.

Don't guess;
Calculate the value of terms or search keywords using stats and reporting.

  1. All search keywords ranked in order of popularity
  2. Classified and reported per-search-engine
  3. Visitors-per-search term/keyword
Top searchterms

Not all keywors and search terms captured?

Only certain visitors have there keyword tracked: we need to know the keyword for ALL visitors, how do we resolve this?

 

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We need to know the keyword for ALL visitors
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Q) Did you check if your script is still installed?
A) yes

Q) Did you check if your subscription is still active?
A) yes
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You've Got Data - PPC Search Terms

In this article we focus on the importance of updating your PPC campaigns on a regular basis. This is one way to remain competitive on the internet. Your search term data is very useful for this.

You may also find this article on Choosing Search Terms interesting.

Update your PPC campaigns on a regular basis

put valuable search term data to work

The internet is built on words - here is the data from  opentracker reports that we would like to highlight:

Choosing Search Terms

In this article you will find information about:

  • Search Terms and Best Strategies for Choosing Terms and Keywords
  • The importance of choosing the right search terms & keywords
  • How to choose search terms
  • The role of words & language in your website
  • Search terms and Search Engine Optimization (SEO)
  • Improving your traffic by choosing the right terms
  • Paying for keywords & search terms
  • Opentracker Search Term tracking
  • Tracking individuals by search term with Opentracker
  • Search term pay-per-click (PPC) & ad campaign management

Search term keywords e.g. www.google.com/help.html

Search terms, also referred to as keywords, are the words, terms, and phrases that visitors use to find your site.

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