Blogs

The European Union has enacted a Cookie Law.

As you can imagine the legality surrounding the interpretation and implementation of the law is complex. As a tracking company, we are doing our best to keep abreast of developments.
One of the factors complicating the situation is the fact that there are EU laws and individual European country laws.

We've received several queries from webmasters in the UK, so we've done some research, the results of which we are sharing here.

We have built and published 4 double-sided PDFs that summarize our most recent contributions to the field of website and mobile app tracking. 

The four lavishly illustrated PDFs are entitled:

1. Total Engagement: Identify unique user activity from web to app and back again.

A Brave New Solution for a Brave New World. Millions of smartphone and tablet users are joining the mobile web on a daily basis, radically evolving internet behavior.

So why build and program more software anyway?

There is a tremendous amount of programming going on in the world. As we saw at The Next Web conference  last week - there is no shortage of inspiration and new ideas. App production is growing exponentially. The challenge is to ensure that the technology we are building actually gets used.

 Infinitely scalable read/write real-time data management

A recent article post on the BBC could have been written about Opentracker and the technology we have spent the past year developing. The piece, entitled 'Data wars: Unlocking the data gold mine' was written by Mike Lynch and ran on 12 April, 2012.

Today we officially released Total Engagement. You can read the press release here.
 

Q: What is Total Engagement? Give me the elevator pitch.
A: Our Total Engagement release is comprised of two parts;

Technology and terminology are both changing.

Engagement patterns are changing and so is the way that we measure and report them.

We began ten years ago by measuring page views and the mouse clicks website visitors made between page views. This information is displayed in the form of a clickstream. We are now able to capture a much wider range of activity.

Data and the Art of Segmentation Based on Social Media

Q: What is segmentation:
A: Segmentation means categorizing your audience. You collect data and segment or slice it in to different categories.
Segmentation is also referred to as filtering.

Q: Why is it special?

Did you know we provide a tracking api?
Just log anything you need via log.opentracker.net.
Look at our tracking api at http://api.opentracker.net
 

When we say that we have built Mobile App Tracking - that can raise some questions. Definitions are needed.

Q: What is mobile app tracking?
A: Mobile app tracking is combined data from native and web app usage on mobile devices. This means tracking and measurement of app usage. If you build, publish, advertise through or sell apps, you have users, it is important to know how these users make use of your app, and if they are loyal users, meaning retention.

Amsterdam, The Netherlands.

From April 25-27, 2012, the annual Next Web Conference will take place a few hundred meters from our Amsterdam office.
TNW2012 has a packed agenda as usual. We'll be there in person on Thursday 26 April the whole day. We've organized a Startup Table in the Business Area.

Why a Startup Table? Because after many months of hard work, we've just launched a new service. Our new offering is called Mobile App Analytics.
Our focus is realtime tracking of app users. We display individual Eventstreams and User Trends.